Online media has created a paradigm shift in how audiences consume content which presents challenges to media owners. In most cases there’s a perception that content should be free, even though online versions often directly compete with their print titles At the same time, reduced loyalty to single brands on the Web means that it’s difficult to guarantee a readership in order to deliver sufficient value for advertisers, to be profitable.
To meet these challenges media brands need to find ways to monetize both their output and their audiences. Consumers place value on services. The opportunity is to create service-based offerings that people want, sufficient that they will pay for them.
Republishing enables content to be packaged into chargeable offerings:
KipCast Content Republishing is designed so media owners can identify market opportunities and rapidly and cost-effectively create products to address them.
KipCast’s unique architecture and development toolset means that there’s no need to engineer sophisticated and expensive APIs to expose content for republishing, so there’s no need to expose core publishing systems or tie up hard-pressed IT resources. Its flexibility and scalability allows interfacing with APIs when necessary while providing the facility to assimilate content from any number of diverse web accessible sources without APIs.
Maintaining competitive edge is as much about providing an excellent customer experience as it is about publishing first-rate content. KipCast’s Agents & Tools and Value-add Processing enable brands to design applications and packages specifically around their audience requirements and commercial opportunities.
Consumers and content creators alike have come to value the role of aggregators in providing the all important ingredient in establishing a readership on the Web; that is “findability”. In other words, people are as likely to value the places where they can find and follow content according to their interests, as much as they do the locations that originate it.
This perceived value in content aggregation websites translates to tangible business value in several ways