Whether you’re creating a dynamic news and event s portal, pulling entries into a searchable catalogue or looking to provide any other interactive information service, it’s not enough to just to gather together content and data. Real value to your audience comes from semantic processing, that is, taking the raw harvested feeds and applying rules to them to establish what their contents mean and how the elements within them link to one another.
Value-Add Processing transforms disparate collections of content into vibrant, unified interactive properties comprising:
KipCast Value-Add Processing is designed to be a more cost-effective and reliable way to deliver first rate high-worth information services, without having to rely on expensive artificial intelligence systems.
At the core of any KipCast application, Value-Add Processing is rapid to configure and deploy, with sufficient customisation for you to specify a service that will truly meet your audience’s needs and those of your business.
As soon as KipCast harvests content it filters it to determine whether it should or shouldn’t be included, according to previously defined rules. Filtering can either be manual, enabling editorial intervention or moderation or more often, fully automatic based on criteria defined for each individual service.
In other words, you can determine exactly what is or isn’t presented to your audience based on anything from combinations of key words and phrases to the geographic location of the subject or time of publishing – the choice is yours.
Establishing the correct meaning of every piece of content is fundamental in providing excellent user-experience and is the cornerstone of any service delivered through KipCast.
KipCast processes content with a combination of extensive dictionaries, language rules and usage contexts with, occasionally, “fuzzy” logic in order to accurately determine what a piece is about. The result is your audience won’t get articles on shrubs if they search for “George Bush” or job adverts for “CEO” if they just want to be Personal Assistant to the CEO and what’s more, any other facilities in your service will be based on the same solid understanding of meaning.
Once feeds have been harvested, cleaned with filtering and had the meaning of their content established it remains to republish them in a way that maps the business objectives of your service to the needs of your audience.
KipCast encourages a user-centred approach to designing services that groups the presentation of content in ways that suit how the audience will actually want to use it. The advantages:
KipCast is designed for fast and efficient searching. It automatically creates a “Master Feed” from the filtered and aggregated content:
KipCast search tools lets you give your audience the power to find what they’re looking for and control over what they want to monitor and how they want it displayed, so you can be sure what you offer works for them.