by Highstreet.io | Nov 10, 2021 | Marketing Channels
When it comes to advertising your products, following Google Shopping and Facebook’s image requirements can make all the difference to convert shoppers into customers. In 2019, Think With Google did a study in the U.S. where 50% of online shoppers said that images...
by Highstreet.io | Oct 25, 2021 | Google
If you’re an eCommerce marketer running Google Shopping campaigns, you’re probably focused on optimizing your feeds and Google Ads. Despite everything these platforms can do, there is one fatal flaw. By relying only on these two platforms to inform your online...
by Highstreet.io | Jan 2, 2021 | Google
For consumers, Google’s trademark search engine has become the most effective means of finding everything from luxury fashion to details about the weather outside. For retailers, Google Shopping Actions can be just as powerful in the ongoing search for new customers....
by Highstreet.io | Oct 8, 2020 | Marketing Channels, Trends & Insights
If you’re an eCommerce merchant currently marketing products online, you’re well aware of dealing with the GTIN issue. Most brands understand that including GTINs within their product data feed is beneficial to increase the accuracy of their product listing...
by Highstreet.io | Jun 30, 2020 | Google
In the world of Google Shopping campaigns, Missing GTINs and MPNs in your product feed used to mean mass product disapprovals in your Google Merchant Center (GMC) account. The rules around these Unique Product Identifiers in GMC have changed. Find out which countries...
